YouTube
Pre-run builds
Garage prep, vehicle stories, sponsor hardware, and the last checks before Chicago.
Media
The story will live beyond the road.
Video, photography, daily social coverage, and participant stories from the build-up through the Santa Monica finish.
Sponsors
Backed by builders of the road.
Brand partners with deep roots in classic cars and trucks, off-road hardware, lighting, wheels, tires, cooling, and restoration.
Video
The release plan is already in motion.
The channel will follow the convoy before, during, and after the run with formats built for sponsors, entrants, and Route 66 fans.
Featured film
Film plan
Build-up, road days, and the finish line in one channel.
A cinematic feed for sponsor clips, entrant stories, daily reels, and the long-form recap after Santa Monica.
YouTube
Daily road episodes
Short-form coverage from each leg: departures, stops, setbacks, repairs, meetups, and arrivals.
YouTube
Final recap film
A polished Santa Monica finish piece built for sponsors, press, entrants, and the Route 66 community.
